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Be your child's best, first teacher with our research-based play ideas from birth to five
Educational activity ideas and travel games

Explore our range of toys, specifically chosen to encourage engagement, enjoyment and independence


Let Toys Be Toys

An award winning campaign asking the toy and publishing industries to stop limiting children’s interests by promoting some toys and books as only suitable for girls, and others only for boys

The Good Practice Award is awarded for marketing inclusively to children, free from gender stereotypes

Theo Paphitis and Owner of Busy Brains Activity Packs, Lauren Brown holding Small Business Sunday Award certificate
SBS official winner badge

Theo Paphitis

Owner and Chairman of Ryman,  Robert Dyas, Boux Avenue & London Graphic Centre.

Also stars as an investor on

BBC Dragon's Den

Theo picked Busy Brains Activity Packs as the Winner of the Small Business Sunday Award 

And later, Theo chose Busy Brains Activity Packs as a winner of his SBS Spring Fair 2023 competition.

The prize was the opportunity to exhibit at the Spring Fair, the largest wholesale show in the UK.

Theo Paphitis with Lauren Brown surrounded by Busy Brains Activity Packs products at the Spring Fair 2023

Jacqueline Gold CBE

Chief Executive of Ann Summers and Knickerbox

Jacqueline Gold

Picked Busy Brains Activity Packs as her WOW (Women On Wednesday) Winner 

Women on Wednesdays Winner's Badge

Baby College

Multi-award winning parent and baby classes

Baby College recommends logo

"With our Baby College hats on we love these packs - loads of well-researched ideas for play at home and we are very happy to recommend them."

Bea Waterfield, Baby College Director

Sue Atkins -

The Parenting Expert.

As seen on ITV's This Morning, Sky News, BBC Radio, Disney Junior and Channel Five  

Sue Atkins Recommends logo

"Absolutely amazing collection of
age-appropriate ideas"

Sue Atkins - The Parenting Expert.


To keep up to date with our latest news, offers and to gain access to exclusive activity ideas

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