Testimonials and Awards

Best Product Business Winner 2025
Busy Brains Activity Packs was proud to be awarded Product of the Year at the 2025 Female Business Awards, celebrating our commitment to helping parents support their child’s learning and development through simple, meaningful play.

Silver Winner for 'Best Educational Toy'
After extensive testing across a wide range of areas from home use, sustainability, branding, price point & more, I'm incredibly proud to announce my activity cards have been awarded a silver medal in the best educational toy category in The Mum Marketplace Awards 2024!
Rated 5/5 by both industry leaders and parents
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Good Practice Award 2024 & 2025
Awarded for marketing inclusively to children,
free from gender stereotypes

Let Toys Be Toys is an award-winning campaign asking the toy and publishing industries to stop limiting children’s interests by promoting some toys and books as only suitable for girls, and others only for boys
Small Business Sunday Award Winner


Chosen by
Theo Paphitis
Owner and Chairman of Ryman, Robert Dyas, Boux Avenue & London Graphic Centre.
Also stars as an investor on
BBC Dragon's Den
Small Business Sunday Spring Fair 2023 Winner

Theo later chose Busy Brains Activity Packs as the winner of his SBS Spring Fair 2023 competition.
The prize was the opportunity to exhibit at the Spring Fair, the largest wholesale show in the UK.
Women on Wednesday Winner


Chosen by
Jacqueline Gold CBE
Chief Executive of Ann Summers and Knickerbox
Sue Atkins -
The Parenting Expert.
As seen on ITV's This Morning, Sky News, BBC Radio, Disney Junior and Channel Five

"Absolutely amazing collection of
age-appropriate ideas"
Sue Atkins - The Parenting Expert.
Baby College
Bea Waterfield, Baby College Director
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